Why Localization and Translation Are Important?
. They are giving you a competitive edge, helping expand your market, build up and strengthen your business’ image, as well as help reduce potential liabilities that may come up.
Website Translation
Your website can be your best marketing tool if it is in multiple languages, extending your online presence to reach American, Spanish and Latin American customers.
Google: Automated translations may be bad for website ranking
Google recommend that webmasters do not allow automated translations to get indexed since they don’t always make sense and they could be viewed as spam.